Meet our salon software and online marketplace
Bookwell is where clients book beauty and wellness appointments and what salon owners use to grow.
Our goal is simple: to support the businesses partnering with us so that clients are always impressed. Together we believe we can turn each new client into a regular and each regular into a loyal brand ambassador. To make this dream a reality, we designed easy, smart software. It's the best value for the lowest price in Australia, and we invite you to give it a try, for free.
"Bookwell is absolutely amazing! I've got only nice things to say about you all. Tick 5 stars for me. You've taken such a load off me. I wouldn't go back to running my business how I was before."
— Cynthia Khoury, owner of Revive Beauty Clinic
Simple. Beautiful. Subscription-free
You do a lot of heavy lifting managing and marketing your business. To lighten the load, we've designed salon management software here in Melbourne, Australia, with your needs in mind. We'd love for you to try out our purpose-built solutions. Or get in touch. We're pretty great listeners — even before we've had our first coffee.
Grow your loyal client base
We have easy automated SMS to keep clients rebooking. Get back some lifestyle hours with a little 'set and forget'. Rebook reminders — done. Leave a review — done. More free time for you — heck yes.
Low, fair and simple
Bookwell offers the lowest price in Australia for the best possible value. If we don't fulfill that promise, you have the freedom to leave. Enjoy unlimited locations, users and free access to every tool, for everyone.
Free help with all the things
Our local, Australian-based support is free, forever. From training to website help to getting all your data safely transferred — we've got you covered. Simplify your life while we take care of the tech stuff.
SALON MANAGEMENT SOLUTION
Everything you need in one place
Wake up to new bookings
Imagine your business making money while you snooze. With our 24/7 online booking marketplace, your clients can book and pay instantly, with the option of Afterpay. Save on staff, fill empty seats, and — our personal favourite — get paid on time.
Reduce no shows with custom service deposits
Update your website with online bookings
Save time with SMS and email notifications for new or changed bookings
"Our bookings have doubled since we began using Bookwell."
— Venice Yaneza, owner of Paradai Thai Massage and Spa, Paradai Thai Brighton and Serenity Thai Massage
Effortless marketing that actually works
Cultivate strong client relationships, save heaps of time, and fill up your appointment book with our easy automated marketing tools. Any text you send manually, you could have our software sending automatically. Easy peasy — powerful marketing right at your fingertips.
SMS texts at low cost — rebook reminders, after-care follow ups, thank you and review requests
Targeted SMS campaigns to client segments
New custom website or help updating your existing website
"I love the automated texts asking for feedback. We’ve got almost 1,000 5-star reviews from them. Customers see our reviews on Bookwell and just book in straight away."
— Kevin Su, owner of KIS Hair
HOW IT WORKS
Simple setup for more free time
Let's be real, you want to know how this works before diving in. You can experiment with a free demo to really feel it out. Nothing will be live on the web until you give us the green light to go ahead.
Create your free account instantly and explore
Price lists, client cards, products and appointments can all be added to our cloud-based software with help from our dedicated team. If you're coming over from paper, talk to us about our digitisation services.
Use our feature-packed software to keep your clients, staff and cashflow happy. Meanwhile, we'll source you new clients from the steady flow of people searching daily on the Bookwell marketplace.
Go live on Bookwell and work toward your goals
Get comfortable with hands-on setup and support
Calendar access everywhere you want it
Access our cloud-based software on all devices and from any location 24/7 when you're connected to WiFi. Appointments, client notes and other calendar data back up automatically. Control who on your team can access data by setting up restricted control pin protection. Or, if you'd like to give more people access, create as many separate logins as you'd like, for free.
"I like that I can access Bookwell from any device — mobile, iPad, computer — as long as I have good Internet connection. That's made it really simple and easy."
— Carmela Rizzo, owner of Beauty by Mela
FREE EXTRAS AND SUPPORT
Above and beyond what you'll find anywhere else
Be remembered for your brand
By this time next week, you could have a new custom website, for free. Make a positive impression on potential clients online so that they want to book in and then keep coming back. Already have a website? Talk to us about how we can help with updates and changes.
New custom professional website
Instant online bookings added to your website
Google business listing help and support
"Everybody compliments me on my website. The team at Bookwell nailed it on the first try — I absolutely loved it."
— Savanah Spahich, owner of Dermal Boutique
Businesses get 6 times more bookings on average with a free Bookwell website
Give us 3 days and you could have one, too. Or if you already have a website, we can update it for you.
Impress with professional photos
Shine brighter than the competition. We match salons with professional photographers and cover all the costs whenever possible. If your team does great work every day and your clients leave smiling, then we'd love to help capture that positive energy for your future clients to see.
Professional photographer sent to your business, depending on location
"Getting the free photoshoot from Bookwell was a nice surprise when I first joined. I still use the photos, and I'm really happy with them."
— Mirna Fuentes, owner of Beauty Blitz Skin & Body
Designed by Australians for Australians
So full disclosure — our software comes with insanely supportive Bookwell people attached. We started in Melbourne in 2017, and as far as we know, we're the only solution like ours run by a small team here in Australia. We're local, and we care deeply about your business dreams coming true.
Phone support, free forever
Email support, free forever
Live chat support, free forever
"The support is bloody fantastic. With Bookwell that one-on-one talking to somebody — 100% that is a big, massive thing. Things get done quickly with you all, and I really appreciate that."
— Connie Janssens, owner of Connie Janz Hair Studio
Our software features
Cloud-based appointment calendar
Online bookings and free website support
Product sales, payments and POS from any device
Client management and logins
Cash management with formal end-of-day
Business performance reports and targets
Automated and targeted marketing
Unlimited staff, logins and locations
Cross more off your to-do list
Build a website? Done. Promote new services to clients? Done. Reach your revenue targets? Awesome. Celebrate with your friends and family? We’ll leave that one with you.
BOOKWELL BUSINESS TYPES
Simple solutions for self-care supporters
Our subscription-free software includes free, unlimited locations and staff, so we've got something to help every business, big or small. Get organised and ready to win. If you'll allow us to help with the admin, then you can find more time for your people — your staff, clients and loved ones.
Skin and Body
"Honestly I wouldn't be able to do what I’ve done without Bookwell. People love it. I love working with you guys, and my clients love booking online. It's very easy."
— Lidiane Poleto, owner of Salon Oasis
Some good news
As much as we like talking about ourselves, it's always nice when others do, too. Here's some of the media mentions we've been lucky enough to receive.