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Partners home

Save money, impress more clients

All the value of powerful high-end salon management software, that is completely FREE.

No credit card required.

Cancel anytime. Subscription-free with unlimited locations and staff.

Learn why salon owners and clients rate Bookwell as Excellent on Trustpilot

Meet our salon software and online marketplace

2,500 +

Salons and clinics use Bookwell's software to run their business in Australia

80,000 +

Australians are searching for treatments every week on

Hair stylist with client clipping hair b

Bookwell is where clients book beauty and wellness appointments and what salon owners use to grow. 

Our goal is simple: to support the businesses partnering with us so that clients are always impressed. Together we believe we can turn each new client into a regular and each regular into a loyal brand ambassador. To make this dream a reality, we designed easy, smart software. It's the best value for the lowest price in Australia, and we invite you to give it a try, for free.

"Bookwell is absolutely amazing! I've got only nice things to say about you all. Tick 5 stars for me. You've taken such a load off me. I wouldn't go back to running my business how I was before."

— Cynthia Khoury, owner of Revive Beauty Clinic

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Simple. Beautiful. Subscription-free

You do a lot of heavy lifting managing and marketing your business. To lighten the load, we've designed salon management software here in Melbourne, Australia, with your needs in mind. We'd love for you to try out our purpose-built solutions. Or get in touch. We're pretty great listeners — even before we've had our first coffee.


Grow your loyal client base

We have easy automated SMS to keep clients rebooking. Get back some lifestyle hours with a little 'set and forget'. Rebook reminders — done. Leave a review done. More free time for you  heck yes.


Low, fair and simple

Bookwell offers the lowest price in Australia for the best possible value. If we don't fulfill that promise, you have the freedom to leave. Enjoy unlimited locations, users and free access to every tool, for everyone.


Free help with all the things

Our local, Australian-based support is free, forever. From training to website help to getting all your data safely transferred  we've got you covered. Simplify your life while we take care of the tech stuff.



Everything you need in one place


Wake up to new bookings

Imagine your business making money while you snooze. With our 24/7 online booking marketplace, your clients can book and pay instantly, with the option of Afterpay. Save on staff, fill empty seats, and — our personal favourite get paid on time.

Reduce no shows with custom service deposits

Update your website with online bookings


Save time with SMS and email notifications for new or changed bookings


"Our bookings have doubled since we began using Bookwell."

— Venice Yaneza, owner of Paradai Thai Massage and Spa, Paradai Thai Brighton and Serenity Thai Massage

Business man waking up to new Bookwell bookings looking at phone in kitchen with coffee

50% of bookings happen when you're closed

Clients want to book online. You could have online bookings set up for your business as soon as tomorrow.

Salon managemet solutions

Earn $30 in revenue for every $1 you spend

Marketing success you can measure. Businesses running targeted campaigns with us earn $30 on average per dollar spent on texts.


Effortless marketing that actually works

Cultivate strong client relationships, save heaps of time,  and fill up your appointment book with our easy automated marketing tools. Any text you send manually, you could have our software sending automatically. Easy peasy — powerful marketing right at your fingertips.

SMS texts at low cost rebook reminders, after-care follow ups, thank you and review requests


Targeted SMS campaigns to client segments

New custom website or help updating your existing website


"I love the automated texts asking for feedback. We’ve got almost 1,000 5-star reviews from them. Customers see our reviews on Bookwell and just book in straight away."

— Kevin Su, owner of KIS Hair

Join the squad

Whether you're a multi-location clinic owner or a beauty shop newbie, we will help you attract clients, keep them happy and manage your business.

Beautician cosmetologist technician standing in her beauty room smiling
Beautician cosmetologist giving client a facial treatment
Barber smiling with laughing client in barbershop


Simple setup for more free time

Let's be real, you want to know how this works before diving in. You can experiment with a free demo to really feel it out. Nothing will be live on the web until you give us the green light to go ahead. 


Create your free account instantly and explore

Price lists, client cards, products and appointments can all be added to our cloud-based software with help from our dedicated team. If you're coming over from paper, talk to us about our digitisation services.

Use our feature-packed software to keep your clients, staff and cashflow happy. Meanwhile, we'll source you new clients from the steady flow of people searching daily on the Bookwell marketplace.


Go live on Bookwell and work toward your goals


Get comfortable with hands-on setup and support


Calendar access everywhere you want it

Access our cloud-based software on all devices and from any location 24/7 when you're connected to WiFi. Appointments, client notes and other calendar data back up automatically. Control who on your team can access data by setting up restricted control pin protection. Or, if you'd like to give more people access, create as many separate logins as you'd like, for free.

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Bookwell Messaging Tools Software on Mob

"I like that I can access Bookwell from any device  mobile, iPad, computer  as long as I have good Internet connection. That's made it really simple and easy."

— Carmela Rizzo, owner of Beauty by Mela

Free Extras

Above and beyond what you'll find anywhere else


Be remembered for your brand

By this time next week, you could have a new custom website, for free. Make a positive impression on potential clients online so that they want to book in and then keep coming back. Already have a website? Talk to us about how we can help with updates and changes. 

New custom professional  website


Instant online bookings added to your website


Google business listing help and support


"Everybody compliments me on my website. The team at Bookwell nailed it on the first try — I absolutely loved it."

— Savanah Spahich, owner of Dermal Boutique

Businesses get 6 times more bookings on average with a free Bookwell website

Give us 3 days and you could have one, too. Or if you already have a website, we can update it for you. 

3 images of websites designed by Bookwell for free
Smiling beautician technician applying eyelash extensions to client


Impress with professional photos

Shine brighter than the competition. We match salons with professional photographers and cover all the costs whenever possible. If your team does great work every day and your clients leave smiling, then we'd love to help capture that positive energy for your future clients to see. 

Professional photographer sent to your business, depending on location


"Getting the free photoshoot from Bookwell was a nice surprise when I first joined. I still use the photos, and I'm really happy with them."

— Mirna Fuentes, owner of Beauty Blitz Skin & Body

Bookwell support team woman smiling looking up
Bookwell support team smiling man with glasses

Bookwell support

Designed by Australians for Australians

So full disclosure  — our software comes with insanely supportive Bookwell people attached. We started in Melbourne in 2017, and as far as we know, we're the only solution like ours run by a small team here in Australia. We're local, and we care deeply about your business dreams coming true. 

Phone support, free forever

Email support, free forever

Live chat support, free forever

"The support is bloody fantastic. With Bookwell that one-on-one talking to somebody  100% that is a big, massive thing. Things get done quickly with you all, and I really appreciate that."

— Connie Janssens, owner of Connie Janz Hair Studio

Our software features

Cloud-based appointment calendar

Online bookings and free website support

Product sales, payments and POS from any device

Client management and logins

Cash management with formal end-of-day

Employee management

Business performance reports and targets

Automated and targeted marketing

Afterpay integration

Unlimited staff, logins and locations

Cross more off your to-do list

Build a website? Done. Promote new services to clients? Done. Reach your revenue targets? Awesome. Celebrate with your friends and family? We’ll leave that one with you.



Simple solutions for self-care supporters 

Our subscription-free software includes free, unlimited locations and staff, so we've got something to help every business, big or small. Get organised and ready to win. If you'll allow us to help with the admin, then you can find more time for your people — your staff, clients and loved ones.

Hair salon software icon with woman's face eyes closed with wavy hair


Nail salon software icon with three nails and nail polish bottle and brush


Beauty salon software icon with closed eye, eyebrow, lashes and makeup brush


Skin, body and spa salon software icon of legs with hair waxing strip

Skin and Body

Massage business software icon with hand being massaged by two hands


Barbershop software icon with face with mustache


Wellness and alternative therapy software icon with woman's face with lemon slices on eyes


Multiple location salon software icon with building with A-frame roof and four windows


"Honestly I wouldn't be able to do what I’ve done without Bookwell. People love it. I love working with you guys, and my clients love booking online. It's very easy."

— Lidiane Poleto, owner of Salon Oasis

Try Bookwell for yourself

Manage your schedule, staff and client information all in one place. Use our automated marketing tools to keep your clients loyal and coming back. Plus, we'll send you new clients from the marketplace.

Some good news

As much as we like talking about ourselves, it's always nice when others do, too. Here's some of the media mentions we've been lucky enough to receive. logo
The Age logo
Anthill Australian logo
Nine Honey logo
Better Homes and Gardens logo
Cosmopolitan logo
Daily logo
Woman's Day logo
GQ logo
Professional Beauty logo
Business Insider Australia logo
MSN logo
Financial Review logo
Smart Company logo
Herald Sun logo
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